Rick Hubbard

Business Diagnostic Coach

A diagram of the most important stages of the Traversing the Performance Gap (TPG) Process

Traversing the Performance Gap (TPG)

Two diagrams of The Business Diagnostic (TBD) Process Model

The Business Diagnostic (TBD)

Dr. Rick Hubbard

The Business Diagnostic Coach

Since joining KPMG—a prestigious global consulting firm—in 1980 (then, Peat, Marwick & Mitchell)—after serving as a US Air Force Officer designing and developing reconnaissance and surveillance software systems in an Intelligence Agency—Dr. Rick Hubbard has learned first-hand as a professional advisor, business & technology executive, strategist, enterprise software solutions architect, and university professor that:

You Can't Fix What You Don't Understand

Rick is a lifelong systems scientist.

In a career spanning five decades, he developed deep expertise and unique insights applying systems thinking, GST (General Systems Theory), cybernetics, system dynamics, causal inference, decision science, and data science to demanding business & technology problems & opportunities. While doing so, he earned multiple degrees in Computer Science and an MBA.

Based on decades of applying systems principles to demanding challenges, Dr. Hubbard developed, refined, and proved The Business Diagnostic across hundreds of demanding, complex problems and opportunity pursuits.

Dr. Hubbard has led Business Diagnostic engagements in such varied industries as:

  • Financial services,
  • Telecommunications,
  • Manufacturing,
  • Distribution,
  • Enterprise Software,
  • Air Transportation,
  • Consumer Marketing, and others.

In addition to independent management consulting and professional seminar leader, Rick’s career includes employment with:

  • KPMG (Los Angeles, CA and Phoenix, AZ),
  • Business Sciences Corp. (Scottsdale, AZ),
  • FDIC (Denver, CO),
  • MCI Telecommunications (Colorado Springs, CO),
  • BEA Systems, Inc. (San Jose, CA),
  • FAST Search & Transfer (San Francisco, CA),
  • Serena Software (Redwood Shores, CA),
  • Webtrends (Portland, OR), and

California State University System (Professor).

Rick’s LinkedIn profile: https://www.linkedin.com/in/rickhubbard/

When he discovered that few (if any) ambitious business and technology professionals (consultants, executives, analysts, et cetera) were trained to gain an understanding of cause before attempting to solve problems or discover new opportunities, Rick invested nearly a decade developing Traversing the Performance Gap and The Business Diagnostic.

Though retired(-ish), Rick occasionally supports interesting & intriguing client efforts as The Business Diagnostic Coach, advisor & consultant, professional speaker, seminar/workshop leader, and data engineer/data scientist equipping business & technology professionals with rare, valuable, and difficult-to-imitate skills, knowledge, and capabilities to succeed when confronted with the inevitable need to traverse a performance gap and diagnose causation of important business problems or discover valuable opportunities.

Contact Dr. Hubbard

What Others Are Saying About Dr. Rick Hubbard…

“Rick distinguishes himself with an unmatched attention to detail, a dogged desire to find solutions to problems and is completely unflappable in a crisis. These qualities, along with his extensive industrial experience, inevitably make him the core of any team that he is working in, as well as a natural leader. His exceptional communications skills make him a major asset in customer-facing roles.” 
 
—Software Executive: S. Rowell
“Rick has a breadth and depth of experience in IT system implementation and consulting that is just astounding. Having worked on several large outsourced development projects with Rick from initial sales efforts through delivery, I can attest to the value of his services and methods in complex customer environments. He has a unique ability to understand the challenges associated with service delivery in specific spaces and then synthesize definition and delivery frameworks that are highly effective in solving those challenges.”

—Global Professional Services VP: D. Lichner
“Rick Hubbard is an experienced, advisory-level consultant who bridges what is sometimes called the “business-technology divide.” Rick can analyze and fix strategy, business processes and investment management issues behind technology decisions, as well as create technology solutions to business problems—where others fail, Rick can do it all. His technology experience is deep and wide, as is his business experience, enabling him to make spot-on recommendations that solve problems which others find difficult to solve. Rick’s superior written, verbal and presentation skills enhance his overall professionalism, and elevate him well above the crowd as a superb technology advisory consultant.”

—Senior Global Technology Analyst: R. Towry
“Dr. Hubbard was by far the most, dynamic, engaging, challenging and charismatic professor I have ever had during the course of my college career. He aimed to inspire and motivate his students to become critical problem solves, and I left each class ready to take on new and challenging problems. The skills that he taught me have proved vital in my new career in a very fast pace and dynamic environment, were solving high value problems is a must.”

—Global Technology Supply Chain Executive: P. Calonico

Get in Touch

If are interested in information about Rick’s Business Diagnostic Coaching Services, professional consultations, TBD-related seminars, workshops, keynote addresses, or media inquiries—please submit the form below.

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